Privacy Policy

Blnce ("we," "us," "our") operates myblnce.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.

By using the Site or placing an order, you agree to the collection and use of information as described here.

1. Information We Collect

Information you give us:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment details (processed securely by our payment gateway — we do not store your card or UPI details)
  • Order history and communications with our support team

Information collected automatically:

  • IP address, browser type, device information
  • Pages viewed, time spent on Site, referring website
  • Cookies and similar tracking technologies (see Section 3)

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders, including shipping and exchanges
  • Communicate with you about your order, account, or support requests
  • Send marketing communications, where you've opted in (you can unsubscribe anytime)
  • Improve the Site, our products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

3. Cookies

We use cookies and similar technologies to keep the Site functioning (e.g., cart contents), remember your preferences, and understand how visitors use the Site, including for analytics and advertising (e.g., Meta/Google Ads pixels, if enabled). You can control cookies through your browser settings; disabling them may affect Site functionality.

4. Sharing Your Information

We do not sell your personal information. We share it only with:

  • Service providers who help us run the business — payment processors, our e-commerce platform (Shopify), shipping/courier partners, and marketing/analytics tools
  • Legal authorities, where required by law or to protect our rights
  • Business transfers, if Blnce is involved in a merger, acquisition, or asset sale

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including order history retention to support our exchange policy (up to one year from purchase), and as required by tax, accounting, or other legal obligations.

6. Your Rights

Depending on applicable law (including India's Digital Personal Data Protection Act, 2023), you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to legal/record-keeping requirements
  • Withdraw consent to marketing communications at any time

To exercise any of these rights, contact us using the details in Section 9.

7. Children's Privacy

The Site is not directed at children under 18. We do not knowingly collect personal information from minors.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of the Site after changes means you accept the updated policy.

9. Contact Us

Questions about this Privacy Policy or your personal information can be sent to:

Email: support@myblnce.com Website: myblnce.com